By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
This publication provides the newest learn on nationwide model and personal label advertising, within the kind of unique, rigorous and appropriate contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related issues, resembling model naming and packaging judgements, fee elasticity, positioning, branding, shopper habit, monetary predicament, recommendations in progress, and mature inner most labels.
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Extra resources for Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Journal of Service Research, 8, 330–345. , & Gijsbrechts, E. (2010). Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, 47, 791–807. Hair, J. , Black, W. , Babin, B. , Anderson, R. , & Tatham, R. L. (2006). ). Upper Saddle River, NJ: Prentice-Hall. , & Wang, C. (2008). Service loyalty: An integrative model and examination across service contexts. Journal of Service Research, 11, 22–42. Harris, L. , & Goode, M.
1 Introduction Building a strong brand and enhancing its performance is crucial for business success (Aaker 1991; Lee et al. 2008). Brand performance is defined as a relative measurement of brand success in the marketplace (O’Cass and Ngo 2007). Brand performance is affected by numerous factors. g. ) differ for global brands and private labels. Private labels are often thought of as being of inferior quality and price. They usually have smaller promotion budget than mainstream brands (Sethuraman and Gielens 2014).
Review of Industrial Organization, 24(2), 143–160. TGI, Single sources. ( 2014). il Thorell, H. , & Engledow, J. (1976). The information seekers. The International Executive, 18(1). Vranesˇevic´, T. (2007). Upravljanje markama. Zagreb: Accent. Wood, L. (1990). The end of the product life cycle? Education says goodbye to an old friend. Journal of Marketing Management, 6(2), 145–155. Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences Ahreum Maeng and Pankaj Aggarwal Abstract Drawing upon findings from human face perception that high width-toheight face ratio ( fWHR) signals dominance trait, this research proposes that high fWHR of a product face also leads to the product being perceived highly dominant, much like the high fWHR of human faces does.