Download Analyzing and Influencing Search Engine Results: Business by Sönke Lieberam-Schmidt PDF

By Sönke Lieberam-Schmidt

ISBN-10: 3834924539

ISBN-13: 9783834924537

The consistent development of the realm broad internet (WWW) creates a requirement for brand spanking new thoughts which are valuable for net searchers in addition to for info providers. whereas suitable and established effects grew to become more durable to discover through se's, the significance for companies to be came across on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the impression that website positioning (SEO) has at the fiscal pursuits of internet companies. He constructions on hand web optimization potential, integrates them in an internet site construction technique confirmed to achieve success in perform, and develops versions for choosing the appropriate key phrases. For se's, he offers new equipment of grouping and featuring results.

Show description

Read or Download Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval PDF

Best management science books

Human Systems Management: Integrating Knowledge, Management and Systems

Human structures administration is a vital paintings that integrates wisdom, administration and platforms right into a unified global of pondering and motion in company, decision-making and economics. It offers a contemporary synthesis of the fields of data administration, structures technology and human association. A organic instead of mechanistic viewpoint pervades the textual content.

Innovative Comparative Methods for Policy Analysis: Beyond the Quantitative-Qualitative Divide

Cutting edge Comparative tools for coverage research goals to supply a decisive push to the additional improvement and alertness of cutting edge and particular comparative tools for the development of coverage research. To tackle this problem, this quantity brings jointly methodologists and experts from a vast variety of social medical disciplines and coverage fields.

Global Risk Premia on International Investments

Capital making an investment has turn into a world enterprise. an increasing number of traders are inclined to allocate major parts in their portfolios to foreign inventory and bond markets. To effectively keep watch over the danger of worldwide varied portfolios, asset managers should have a unique realizing of the forces influencing the returns on foreign monetary markets.

Extra info for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Sample text

The crawler collects either as many pages as possible from the Web or the necessary amount of pages to reach his goal. 3. , 2003) S IMPLE -C RAWLER(S0 , D, E) Q ← S0 while Q = 0/ do u ← D EQUEUE(Q) d(u) ← F ETCH(u) S TORE (D, d(u), u) L ← PARSE (d (u)) for each v in L do S TORE (E, (u, v)) if ¬ (v ∈ D ∨ v ∈ Q) then E NQUEUE(Q, v) The crawling process starts with an initial set of URLs S0 , it downloads and stores the corresponding webpages (or parts of them) and follows the containing hyperlinks according to an algorithm which may differ from crawler to crawler.

In order to use a standard framework that can be applied to different problems, the input and output data have to exist in a standard structure. 8). If the computation applied on a pair of key and value (k, v) fits in the following general scheme it can easily be parallelized and its data can be accordingly partitioned. In the first step a map operation transforms the input data into an intermediate representation map(k1 , v1 ) → list(k2 , v2 ). In a second step a reduce function recombines the intermediate representation into a final output reduce (k2 , list(v2 )) → list(v2 ).

Keywords can be located in the body text of a document as well as in headers, in metatags, in tables, in links or in other HTML format elements of the document. Thus, a document d j is characterized by the content of keywords qi (i = 1, . . , I) and their position in certain format elements el (l = 1, . . , L). 3) j=1 contains a reduced set of information – the keywords and their position in the ˆ format elements of the document. When a query is addressed to the index D, the ranking algorithm generates a set of documents (links) which is ordered by the relevancy of the documents found.

Download PDF sample

Rated 4.23 of 5 – based on 9 votes